﻿<?xml version="1.0" encoding="utf-8"?><!--RSS Genrated: Thu, 07 May 2026 11:19:32 GMT--><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:ev="http://purl.org/rss/1.0/modules/event/"><channel><title>Website Design | Naperville | DNN | Social Media | WordPress</title><link>https://http%3a%2f%2fwww.sprocketwebsites.com</link><atom:link href="https://swdm.sprocketstage.com:443/Sprocket-Blog/Feeds/rss/1392" rel="self" type="application/rss+xml" /><description>RSS document</description><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Your apps and social channels depend on email more than you think]]></title><link>https://martech.org/your-apps-and-social-channels-depend-on-email-more-than-you-think/</link><description><![CDATA[   

 Apps churn and social trends fade — but email endures. Learn why scaling customer trust and loyalty still starts in the inbox. ]]></description><pubDate>Mon, 10 Nov 2025 23:50:00 GMT</pubDate><guid>https://martech.org/your-apps-and-social-channels-depend-on-email-more-than-you-think/</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2878]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Employees Are Reportedly Skipping Lunch Due to High Prices, and It’s Leading to ‘Hangry’ Workers]]></title><link>https://www.entrepreneur.com/business-news/workers-report-skipping-lunch-due-to-high-prices</link><description><![CDATA[   

 More employees are reporting that they are skipping lunch at least once a week, and it’s making workers extra “hangry.” ]]></description><pubDate>Mon, 10 Nov 2025 23:49:00 GMT</pubDate><guid>https://www.entrepreneur.com/business-news/workers-report-skipping-lunch-due-to-high-prices</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2877]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Why it’s time to rethink your B2B thought leadership strategy — especially around events]]></title><link>https://martech.org/why-its-time-to-rethink-your-b2b-thought-leadership-strategy-especially-around-events/</link><description><![CDATA[ Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. ]]></description><pubDate>Mon, 10 Nov 2025 23:48:00 GMT</pubDate><guid>https://martech.org/why-its-time-to-rethink-your-b2b-thought-leadership-strategy-especially-around-events/</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2876]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Why your B2B strategy should start with a story that builds trust]]></title><link>https://martech.org/why-your-b2b-strategy-should-start-with-a-story-that-builds-trust/</link><description><![CDATA[   

 In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. ]]></description><pubDate>Mon, 27 Oct 2025 20:32:00 GMT</pubDate><guid>https://martech.org/why-your-b2b-strategy-should-start-with-a-story-that-builds-trust/</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2870]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[How to get your organization aligned for the AI age]]></title><link>https://martech.org/how-to-get-your-organization-aligned-for-the-ai-age/</link><description><![CDATA[   

 At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. ]]></description><pubDate>Mon, 27 Oct 2025 20:31:00 GMT</pubDate><guid>https://martech.org/how-to-get-your-organization-aligned-for-the-ai-age/</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2869]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai]]></title><link>https://searchengineland.com/inderpaul-rai-talks-about-accidentally-spending-a-clients-entire-year-budget-in-one-week-462713?</link><description><![CDATA[   

 Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation. ]]></description><pubDate>Mon, 27 Oct 2025 20:29:00 GMT</pubDate><guid>https://searchengineland.com/inderpaul-rai-talks-about-accidentally-spending-a-clients-entire-year-budget-in-one-week-462713?</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2868]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Why genAI search is as bad for shoppers as it is for marketers]]></title><link>https://martech.org/why-genai-search-is-as-bad-for-shoppers-as-it-is-for-marketers</link><description><![CDATA[   

 GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers. ]]></description><pubDate>Mon, 13 Oct 2025 23:46:00 GMT</pubDate><guid>https://martech.org/why-genai-search-is-as-bad-for-shoppers-as-it-is-for-marketers</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2860]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Why community is the antidote to AI overload in search marketing]]></title><link>https://searchengineland.com/community-ai-overload-search-marketing-461125?fbclid=IwY2xjawNabiBleHRuA2FlbQIxMQABHrlYesSa_uD3GPjmjPPggiLd45nPPrfnNIKm2PmlyFrBOfDiKkMi5EecTmhj_aem_I9qNKKB0ZIZxgIVNdBxOzA</link><description><![CDATA[ In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference. ]]></description><pubDate>Mon, 13 Oct 2025 23:46:00 GMT</pubDate><guid>https://searchengineland.com/community-ai-overload-search-marketing-461125?fbclid=IwY2xjawNabiBleHRuA2FlbQIxMQABHrlYesSa_uD3GPjmjPPggiLd45nPPrfnNIKm2PmlyFrBOfDiKkMi5EecTmhj_aem_I9qNKKB0ZIZxgIVNdBxOzA</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2861]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[What to expect from social commerce during the upcoming holiday shopping season]]></title><link>https://martech.org/what-to-expect-from-social-commerce-during-the-upcoming-holiday-shopping-season/</link><description><![CDATA[ TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? ]]></description><pubDate>Mon, 13 Oct 2025 23:44:00 GMT</pubDate><guid>https://martech.org/what-to-expect-from-social-commerce-during-the-upcoming-holiday-shopping-season/</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2859]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Facebook ad costs jump 21% in 2025, but still beat Google]]></title><link>https://searchengineland.com/facebook-ad-costs-jump-beat-google-461690</link><description><![CDATA[   

 Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost. ]]></description><pubDate>Mon, 29 Sep 2025 22:57:00 GMT</pubDate><guid>https://searchengineland.com/facebook-ad-costs-jump-beat-google-461690</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2851]]></dc:identifier></item></channel></rss>