﻿<?xml version="1.0" encoding="utf-8"?><!--RSS Genrated: Thu, 07 May 2026 09:11:41 GMT--><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:ev="http://purl.org/rss/1.0/modules/event/"><channel><title>Kate Gingold</title><link>https://http%3a%2f%2fwww.sprocketwebsites.com</link><atom:link href="https://swdm.sprocketstage.com:443/Sprocket-Blog/rss/author/984/kate-gingold" rel="self" type="application/rss+xml" /><description>RSS document</description><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Learn from this Real-World Example of Artificial Intelligence Marketing]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/learn-from-this-real-world-example-of-artificial-intelligence-marketing</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2875/Learn.jpg" length="169068"></enclosure><description><![CDATA[     The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base.   For months, we’ve been ...]]></description><pubDate>Mon, 10 Nov 2025 23:31:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/learn-from-this-real-world-example-of-artificial-intelligence-marketing</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2875]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Race to Year-End Better with a Marketing Content Calendar]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/race-to-year-end-better-with-a-marketing-content-calendar</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2874/Racing-bike.jpg" length="505430"></enclosure><description><![CDATA[ It’s November already, and you know life is only going to get busier. Take some of the pressure off by planning the next few months of marketing with a digital content calendar. 

 Instead of ...]]></description><pubDate>Tue, 04 Nov 2025 20:36:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/race-to-year-end-better-with-a-marketing-content-calendar</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2874]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Consider Niche Marketing to Stand Out Online]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/consider-niche-marketing-to-stand-out-online</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2867/Stand-Out.jpg" length="138185"></enclosure><description><![CDATA[ Competition is intense on the internet, and AI summaries are only making it worse. Better branding is what experts suggest, and one way to do that effectively is to focus on a niche. 

 People ...]]></description><pubDate>Mon, 27 Oct 2025 20:15:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/consider-niche-marketing-to-stand-out-online</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2867]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Embrace the New SEO Reality -- Before Your Competitors Do]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/embrace-the-new-seo-reality-before-your-competitors-do</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2858/reality.jpg" length="280724"></enclosure><description><![CDATA[ Yes, comprehending today’s Search Engine Optimization landscape is overwhelming. Your competition is also perplexed and hesitating, which is why it is vital that you act now. 

 We have spent many ...]]></description><pubDate>Mon, 13 Oct 2025 23:26:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/embrace-the-new-seo-reality-before-your-competitors-do</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2858]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Do These 10 Common Mistakes Need Fixing on Your Website?]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/do-these-10-common-mistakes-need-fixing-on-your-website</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2857/Ten-ball.jpg" length="380623"></enclosure><description><![CDATA[ Considering a new website — or cleaning up an older one? Before you get to work, check these top ten mistakes people are STILL making on their sites in 2025. 

 Even with all the new tools, ...]]></description><pubDate>Tue, 07 Oct 2025 21:56:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/do-these-10-common-mistakes-need-fixing-on-your-website</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2857]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Retrofitting Your Website for Better SEO in the AI World]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/retrofitting-your-website-for-better-seo-in-the-ai-world</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2848/Retrofit-rocket.jpg" length="461615"></enclosure><description><![CDATA[ We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for ...]]></description><pubDate>Mon, 29 Sep 2025 22:47:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/retrofitting-your-website-for-better-seo-in-the-ai-world</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2848]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Defining “Search Intent” for Writing Targeted Website Content]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/defining-search-intent-for-writing-targeted-website-content</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2840/Search-binoculars.jpg" length="283962"></enclosure><description><![CDATA[ Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it. 

 More ...]]></description><pubDate>Mon, 15 Sep 2025 22:23:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/defining-search-intent-for-writing-targeted-website-content</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2840]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Your Business’s Options for Social Media Marketing]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/your-businesss-options-for-social-media-marketing</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2839/Choices.jpg" length="256152"></enclosure><description><![CDATA[ The first step, as always, is to decide on your goals. A basic presence to support your website may be enough. Setting up a Facebook page and posting once a week won’t drive people to your door, but ...]]></description><pubDate>Tue, 09 Sep 2025 16:35:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/your-businesss-options-for-social-media-marketing</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2839]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[SEO Tips to Write Web Content for Google's AI Overview]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/seo-tips-to-write-web-content-for-googles-ai-overview</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2835/AI-Overview.jpg" length="360040"></enclosure><description><![CDATA[ Search is changing fast, which means your search engine optimization techniques also have to change. While there is no guaranteed road to success, read on for some tips that will help. 

 Google’s ...]]></description><pubDate>Mon, 01 Sep 2025 22:24:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/seo-tips-to-write-web-content-for-googles-ai-overview</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2835]]></dc:identifier></item><item><dc:creator><![CDATA[Kate Gingold]]></dc:creator><title><![CDATA[Content Marketing: Organizing a Modern Social Media Strategy]]></title><link>https://swdm.sprocketstage.com/Sprocket-Blog/content-marketing-organizing-a-modern-social-media-strategy</link><enclosure type="image/jpg" url="https://swdm.sprocketstage.com/Portals/0/EasyDNNNews/2834/Planner.jpg" length="276258"></enclosure><description><![CDATA[ Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized ...]]></description><pubDate>Tue, 26 Aug 2025 19:27:00 GMT</pubDate><guid>https://swdm.sprocketstage.com/Sprocket-Blog/content-marketing-organizing-a-modern-social-media-strategy</guid><dc:identifier><![CDATA[2903cb70-5d0b-40e1-b53a-0ac5be42fe19-2834]]></dc:identifier></item></channel></rss>